Bringing your finance team into the conversation about carbon credits isn’t always easy. Sustainability teams understand the value of investing in climate solutions, but to many CFOs, carbon credits can seem intangible, risky, or worse, like a cost without clear return.
But it doesn’t have to be that way
With the right framing, language, and supporting data, sustainability managers can build bridges with their finance counterparts. This article offers practical ways to navigate that conversation and position carbon credits as a strategic tool that delivers on risk, reputation and ROI.
Understanding the CFO perspective
Before making the case, it helps to recognise where your finance team is coming from. CFOs are trained to think in terms of tangible outcomes, measurable returns, and financial risk. Sustainability initiatives that involve operational efficiencies—like energy savings or resource reductions—tend to land well because their impact is easy to quantify.
Carbon credits, however, often sit in a more ambiguous space. While they don’t directly boost revenue or reduce spend, they do play an important role in managing long-term risk, strengthening reputation, and opening doors with customers and investors.
Your goal isn’t to “sell” carbon credits, but to help finance teams see them as part of a smart, phased approach to delivering your climate targets, and protecting the business along the way.
1. Return on investment
Whilst carbon credits may not deliver an immediate financial return, they support several business levers that matter to finance:
- Market access: Many procurement teams, especially in large multinationals, now require carbon disclosure and credible decarbonisation plans — including offsetting residual emissions.
- Investor confidence: ESG-aligned funds and responsible investment strategies are becoming the norm. A well-designed offsetting strategy signals climate maturity and future readiness.
- Employer brand: Purpose-driven climate action can strengthen recruitment and retention, particularly among younger, values-driven talent.
These outcomes may be indirect, but they’re meaningful and increasingly measurable. Where possible, use sector-specific examples or third-party research to quantify the value of these benefits.
2. Managing risk
Carbon credits can also be positioned as a form of insurance. Even with the best internal reduction strategies, most companies will still carry a carbon footprint for years to come. High-quality carbon credits help manage that gap.
They can:
- Buffer against future regulation, including emerging carbon taxes and offsetting mandates.
- Support supply chain resilience, especially projects that enhance water security, biodiversity or local economies.
- Prepare for scrutiny, whether from auditors, customers, or the media.
Finance teams understand risk hedging. Presenting carbon credits in that language, alongside your emissions reduction plan, can help them feel more comfortable with the idea.
3. Reputation and trust
Reputation may be intangible, but finance teams of course recognise its role in driving long-term business value.
Customers, employees, and investors increasingly want to know how companies are addressing climate impact. Carbon credits, when sourced transparently and responsibly, offer a credible way to demonstrate climate action, especially when residual emissions can’t yet be eliminated.
To help finance see this value, focus on:
- Alignment with leading frameworks (e.g. SBTi, ICVCM) that verify offset quality
- Stories from peer companies that use credits to strengthen brand and stakeholder trust
- The reputational risk of inaction – including the cost of falling behind competitors or facing scrutiny in future ESG disclosures
Collaborating with finance, a shared strategy
To have a productive conversation, it’s helpful to:
- Acknowledge concerns around cost and impact up front – then provide reassurance through evidence and clear plans
- Propose a phased approach, starting with a modest investment in high-integrity credits, tied to measurable goals
- Frame credits as part of a broader decarbonisation strategy, not a replacement for internal reductions
This isn’t about pushing a sustainability agenda – it’s about finding a shared language and aligning around long-term business value.
How Atmoz Restore can help
Atmoz Restore makes it easier to access rigorously vetted, integrity carbon credits that contribute to real climate impact and broader co-benefits. Our platform helps you choose credits that support your emissions strategy and meet the questions from your finance team.
We’re here to help you build confidence – internally and externally.
Ready to start the conversation? Get in touch to learn more about how our team can support you in building a carbon strategy that works for everyone.
